Many of us have big goals and most of us work hard to achieve them and yet many times we do not hit those goals despite working very hard. WHY? One of the biggest reasons is that we are working hard on the wrong things.
The way to make the most profitable use of your time is not to do more things but to do things that matter more.
What does that even mean?
Suppose, you want to get bigger and muscular, any good fitness trainer will tell you that 90 percent of your workout should focus on compound movements such as squats, deadlifts and benchpress to quickly add muscle mass. But if you spend most of your time running on the treadmill, it will be a waste of time for your goal even though it is technically a fitness-related activity.
Similarly, as a businessperson, you focus only or at least mostly on things that make you the most money, everything else is an inefficient use of your time even if you think it is work.
Let me give you another example. Suppose you are a rocket scientist and you have limited fuel, will you try to distribute it into all the rockets you have? If you do that, all your launches will fail!
What you need to do is to put that limited fuel into just one or two rockets so that at least those get to space!
Similarly, in your business, your mental and physical energy is your fuel and IT IS LIMITED, so be very careful where you invest it!
Don’t waste it in a hundred different things, when 95 of them have nothing to do with your goals.
Here is what you need to do: Ask, “is what I am doing, making me get measurably closer to my goals?”
I would like you to do an exercise
-Make a list of all the things that you are doing today that you think are work.
-Ask yourself, which of these have the highest Return on Investment? Pick three of them. The majority of your PERSONAL time should be devoted to these activities
-Now take a look at all the remaining things, do they require your presence or can they be done by someone else or done using a system? If they can, then delegate or automate them!
-Finally, STOP DOING anything else that has zero or very low correlation with your goals!
Stuff you can spend less time on.
Non-important phone calls
Pointless meetings that can be done on the phone or via videoconferencing OR not done at all!
Meaningless Networking events where you only meet other competitors, not clients!
Admin/Clerical tasks that can easily be delegated
Tasks that can easily be automated.
And a lot of other stuff that does not correlate with revenue.
Summary of How to Make the Most Profitable Use of your Time
Eliminate what is not required
Automate/Delegate what does not require you.
Do only what is required that requires you!
Don’t do more things, do things that matter more!
Finally, do things that matter really well and do them on a giant scale!
